Sandeep Das

‘What If We Behaved Like the Japanese – Just Occasionally?’

Indian tourists find so many things amazing in Japan. Some we can and should bring back too. Here are six Japanese micro-philosophies, which we can learn, and really improve our life

Who’ll Buy What, And Why

For upscale & aspirational consumers, next year is when AI engagement will guide many more decisions. But so will ‘God’ and those who ‘read’ the stars. Malls & kiranas will thrive, despite quick commerce. Getting thin & keeping well will be top priorities. But don’t expect pizza or bhatura sales to go down

Why Brands’ Gen Z Obsession Costs Them

Because there’s a fortune to be made from 60-plus consumers. They are the ones with a lot of time and money on their hands. Goods and services they want represent very lucrative opportunities

Article image for: Can IPL Keep Growing Into More Teams & Cities?

Can IPL Keep Growing Into More Teams & Cities?

Its business is booming as its 18th edition takes off today. But a lot of the value is tied to marquee players and to tournament success — this is a hard constraint on increasing the franchises

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